Meet Our Team
BIO: Born into the furniture business, Dan Levinson, Co-Owner of Feathers, was introduced to the trade by his grandfather and father who were both in the upholstery business. Finding the craft of great interest, Dan jumped in at age 14 by designing and making ski cases for the U.S. Olympic water-ski team. At age 21, Dan began upholstering furniture and founded his first business.
In 1994, he invited his now wife, Claudia, to join forces after finding they were consistently working at the same job sites – Dan with the upholstered goods, and Claudia with the drapery and bedding treatments. It was a perfect fit, and Feathers took flight.
As President and head furniture designer for Feathers and with so many achievements in the industry, Dan was recognized by PHOENIX HOME & GARDEN magazine as a 2012 “Master of the Southwest”. But, Dan is quite clear to give much of the credit for the success of Feathers to his wife, Claudia, who is right beside him designing furniture, draperies, and many of the beautiful pieces that adorn homes throughout the U.S.One of the aspects of Feathers that makes Dan most proud is that the business provides products made in the USA. In the new global economy, a “Made in the U.S.” designation is more important now than at any other time in our history. “In the 90’s, many furniture manufacturers moved operations overseas, but not this company,” states Dan. “The American spirit of world-class craftsmanship and creativity is thriving at Feathers.”
“I have immense passion to take a blank canvas and create an interior that is unique to each client based on what makes them feel joy and comfort at home. I get great satisfaction in guiding them in the style-process and to ensure their surroundings work in tandem from room to room, with a “Wow-factor” that is unmistakably “Feathers”.”
BIO: Claudia Levinson, Co-owner of Feathers, has been in the drapery, bedding and textile industry since 1986, after teaching Home Economics at Marshalltown Community College and North Iowa Community College as well as in the Denver Public Schools. She holds a B.S. Degree in Home Economics E.D. with an emphasis on Textiles from Iowa State University.
A colorful person herself, Claudia lives up to her reputation as a professional who loves creativity, design, and color. She’s as warm and inviting as the interiors she thoughtfully creates everyday for Feathers’ clientele.
“My goal everyday is to ensure that each customer gets the full Feathers’ experience – above excellent service.”
BIO: Dennis Levinson was born into the furniture-making business and maintains a passion for the profession. As Feathers’ Production Manager for over 30 years, Dennis oversees the 18 artisans who create the case goods, upholstery, and drapery products. He is also in charge of customer service as well as delivery and installation of the product into our clients’ locations.
Dennis proudly wears many hats with the company, but his favorite role is working with clients addressing their needs during installation, because as Dennis says, “The end result is a reflection of the Feathers’ tradition of distinction.”
BIO: Coco is an accomplished interior designer and artist with a Bachelor of Science in Interior Design and more than two decades of industry experience. She has worked with Feathers for many years, where her expertise in furnishings, materials, and custom detailing has shaped a distinctive design philosophy centered on craftsmanship, comfort, and refined creativity.
Outside of her design work, Coco is an avid artist who draws inspiration from color, form, and the natural world. Her artistic practice informs her interiors, bringing depth, warmth, and individuality to every project.
Coco moved to Arizona 11 years ago to support her son’s pursuit of ice hockey with the Junior Coyotes and is a proud mother of two—her son, and her daughter who works in the lighting industry. Their interests continue to enrich her design perspective and inspire the way she approaches each space.
Rosemarie Traxler
Retail Sales & Designer
BIO: Rosemarie (Ro) is a Retail & Design Specialist with seven years of experience elevating high-end residential spaces through refined furnishings, curated décor, and exceptional client service. Her design career spans boutique luxury homes and estates throughout the mountain Southwest and even stretches to Hawaii, where she has become known for blending elevated style with a warm, client focused approach.
Rosemarie served as a Design Specialist at a bespoke luxury home furnishing gallery, cultivating a loyal base of repeat clients who rely on her discerning eye and deep product expertise. She brings a comprehensive understanding of both hard and soft goods, ensuring every space she touches feels intentional, cohesive, and beautifully lived in. With a passion for craftsmanship, comfort, and luxury, Rosemarie creates interiors that reflect her clients’ lifestyles while enhancing the way they experience home.
Rosemarie specializes in:
• Custom-designed window treatments
• Full-home interior design
• Hard and soft goods specification
• Lighting and accessory curation
• Luxury holiday décor
• Furniture selection and placement
Brendon Friedman
Co-Owner
BIO: Brendon has called Arizona home since 1995 and brings more than 20 years of operations management experience to Feathers. With a family legacy deeply rooted in manufacturing and interior design, Feathers is a natural fit for his background, passion, and skillset. As Co-Owner, Brendon oversees Client Services, the Feathers Ambassador Program, and Back-Office Operations—ensuring every client interaction reflects Feathers’ commitment to craftsmanship, quality, and care. He takes pride in creating exceptional experiences where expectations aren’t just met but consistently exceeded.
Chris Barone
Co-Owner
BIO: Chris has spent the past 31 years in Arizona, where the creative energy of the desert has fueled his passion for design. Coming from a family with deep roots in manufacturing, he developed an early appreciation for craftsmanship, precision, and building things that last. Over the past 20 years, he has worked closely with other entrepreneurs, including first with Feathers in 2013, helping these partners turn their ideas into real, scalable businesses. Today, he brings all of that history together to create thoughtful, high-quality solutions that blend design, innovation, and execution. While Chris currently has several roles in the company, his favorite responsibilities are building client relationships and company culture. When those two things are fused together, he believes Feathers is at its best.
The Artisans Behind Your Dream Furniture
At Feathers Fine Custom Furnishings, our team represents decades of collective expertise in crafting desert transitional furniture, Mediterranean-inspired pieces, and timeless traditional designs. Since our founding in 1994, we’ve assembled a remarkable group of craftspeople, designers, and furniture specialists who share our passion for creating one-of-a-kind pieces that transform houses into homes. Each member brings unique skills and perspectives that contribute to the exceptional quality and attention to detail you’ll find in every piece we create.
Our workshop buzzes with the creative energy of master craftsmen who have honed their skills over years of dedicated practice. These artisans understand that custom furniture creation goes far beyond simple assembly – it requires an intimate knowledge of materials, an eye for proportion and balance, and the technical expertise to bring even the most ambitious designs to life. When you visit our showroom in Scottsdale, Paradise Valley, Carefree & Fountain Hills, AZ, you’re experiencing the results of their experienced craftsmanship, witnessing firsthand the integrity of materials they select and the meticulous attention to detail that defines every project.
Design Consultants Who Understand Your Vision
Our design consultation team forms the bridge between your imagination and our workshop’s capabilities. These professionals possess extensive knowledge of furniture styles ranging from rustic desert transitional aesthetics to ornate Mediterranean influences and classic traditional forms. During your complementary design consultation with the purchase of home furnishings, our consultants listen carefully to understand not just what you want, but how you live, entertain, and use your spaces. We guide you through the entire customization process, helping you specify the design, fabrics, textures, colors, size, shape, and features that will make your furniture truly yours.
The consultation process involves much more than selecting from preset options. Our designers work closely with you to explore possibilities you might not have considered, drawing from their deep understanding of current design trends and timeless principles. We analyze your existing décor, architectural features, and lifestyle needs to ensure every piece harmonizes perfectly with your home environment. This personalized approach means that no one else will have the same piece – your furniture becomes a true reflection of your individual style and requirements.
Master Craftsmen and Specialized Artisans
Behind every stunning piece of furniture stands a team of specialized craftsmen who bring different expertise to the production process. Our woodworkers possess an encyclopedic knowledge of timber species, understanding how different woods behave, age, and respond to various finishes. We select materials based on both aesthetic appeal and structural integrity, ensuring your furniture remains beautiful and functional for generations. The upholstery specialists on our team work with premium fabrics and leathers, employing traditional techniques alongside modern innovations to create comfortable, durable surfaces that maintain their beauty through daily use.
Our finishing experts apply their skills to achieve the exact look you envision, whether that’s a weathered desert patina, a rich Mediterranean glaze, or a classic traditional polish. These artisans understand how different finishing techniques interact with various wood types and how environmental factors in Scottsdale, AZ and surrounding areas affect furniture over time. We provide the freedom to personalize every aspect of your furniture while ensuring structural integrity and longevity through proper construction methods and material selection.
Commitment to Excellence and Customer Satisfaction
Every team member at Feathers Fine Custom Furnishings shares our core values of quality, creativity, and customer satisfaction. Our staff undergoes continuous training to stay current with evolving design trends, new materials, and innovative construction techniques. We believe that creating custom furniture requires not just technical skill but also the ability to truly understand and interpret each client’s unique vision.
- Quality Control Specialists: ensure every piece meets our exacting standards before leaving our workshop
- Project Coordinators: manage timelines and communicate progress throughout your furniture’s creation
- Material Sourcing Experts: locate the finest fabrics, leathers, and woods to fulfill exact requirements
- Installation Professionals: deliver and position your furniture with care and precision
Our collaborative approach means that multiple team members contribute their expertise to every project, ensuring comprehensive attention to all aspects of design and construction. This teamwork philosophy has enabled us to build lasting relationships with clients throughout Scottsdale, Paradise Valley, Carefree & Fountain Hills, AZ who return to us whenever they need furniture that perfectly matches their evolving needs and tastes. The ability to fulfill exact requirements while maintaining the highest standards of craftsmanship sets our team apart in the custom furniture industry.
